Dave and Bryan.jpg
 
 
 
 
 

Air New Zealand

A Better Way to Fly

We needed to remind Australians that the best way for them to fly to North and South America is actually with Air New Zealand.

To show them exactly why we enlisted the help of an Air New Zealand frequent flyer, called Dave. He's a migratory bird who used to do all his own flying across the Pacific, until he discovered a better way to fly.

Dave sounds a lot like legendary Australian actor (and star of hit movies like Cocktail) Bryan Brown.

Since the campaign launched Dave the goose has starred in numerous commercials promoting the airline, but also destinations like LA, Buenos Aires and even New Zealand.

 
 
 
 

A Better Way To Fly

Hero film

 
 

Dave in Buenos Aires

 
 

#BetterWayToFly

Retail TVC 1

 
 

#BetterWayToFly

Retail TVC 2

 
 

A Better Way To Fly

Case study

 
 

Air New Zealand

Trans-Tasman

 
 

Sam Neil & Bryan Brown

BTS

 
 
 
 
 

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