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The Burn Support Group

The Burn Support Group is a New Zealand charity that is committed to preventing burn-related accidents and caring for burn survivors.

But like any charity, they need money. So we created a series of thought-provoking print ads that don't shy away from showing the severe scars burn survivors have to live with.

We used the insight that people have a natural tendency to stare at burn survivors to our advantage. We made people think about what it means to live with injuries like these – getting their attention and their money.

 
 
 
 
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More Advertising Work

 
 Men In Black

Men In Black

 ASB One Step Ahead

ASB One Step Ahead