A Better Way To Fly
We first developed this campaign for the Australian market. It features a migratory bird called Dave who – tired of doing his own flying – is Air New Zealand’s biggest fan. Dave now has 53% awareness in Australia and is a much-loved character on TV and social.
In 2017 we launched the campaign in North America, Asia and Europe with a Kiwi called Pete. We’re continually creating new assets for this campaign and telling the birds’ stories across TV, display, social and out of home.
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