Will & Able
Will & Able makes eco-friendly soaps and detergents. But they’re also the first business of their kind to employee only mentally disabled workers on the factory floor. We were asked to help raise awareness of their unique way of working, using their brand ambassador Paul Henry.
We created a TVC campaign that showed people how buying Will & Able products creates job for people who would usually not be employed. And for social, we shot a film in which we revisit Paul’s infamous 2016 swearing incident on live TV and radio, and offer to wash his mouth out with soap.
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